Here is the Greenmaker mission as outlined by their "Seven Seeds of Sustainability":
You can click to enlarge the photo, but the main headings are:
- Energy Intelligent
- Water Wise
- Healthy Interiors
- Recycled
- Renewable
- Regional
- Lifecycle
I thought this breakdown was so great for the average person (like me) because it puts a clear structure to all these different ideas of the word "green" that fly around in the media all the time. "Green" can mean so many different things, from whether something is recycled, or energy efficient, to if it has low emissions, or is renewable. There are a lot of products that have become commonplace in our lives that fit into one of these categories but not others but are still considered green. For example, compact fluorescent bulbs: energy intelligent: yes. Regional: probably not, unless you live near a factory.
Ori, the owner who gave me a tour of the showroom, said that when they were putting together these seven seeds, they thought for sure that people would care most about the energy efficiency, so they put it on top. Now it turns out that people who are concerned about going green seem to care more about the health implications, and will spend more on those products, than they care about the potential cost savings implied by energy efficiency. To be sure, all the seeds are important, but health concerns have taken on a paramount position that was a surprise to Greenmaker.
Here is a sneak peek at the array of countertops I encountered at the showroom. Some are made of paper, some of glass, some of other materials. I will drill down on these in posts over the next few days. You can click on the photos to enlarge them so you can read some of the descriptions. Look at the variety of what's out there! I was pleasantly surprised.
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